Market guide
Digital signage supply for projects in Indonesia
Indonesia is a key market for multi-site retail, food service, hotels, hospitals and public information projects. Supply is export-based; specifications and documents are confirmed per order.
Local currency
IDR
Indonesian rupiah
Voltage / plug
230 V / 50 Hz
Type C / F
Business language
English + Bahasa Indonesia
HS code
8528.52 / 8528.59
Broker confirms classification
Who buys
Not every inquiry comes from the same role.
Distributors, integrators, contractors and chain owners care about different things. Confirm the role before shaping the quote.
Distributors & resellers
Local channel partners who need a stable model list, English documents and staged shipments.
AV / ELV integrators
Integrators adding displays to AV, security, network and building projects.
Project contractors
Buyers working from a tender list who need drawings, compliance files and a checkable schedule.
Chains & owners
Multi-site deployments that need a consistent model list and content workflow.
Where demand comes from
Common project types in Indonesia.
Retail chains and shopping malls
Restaurants, cafés and QSR
Hotels and hospitality
Hospitals and clinics
Transport and public spaces
Government and corporate offices
Typical configurations
Three starting points in Indonesia.
Typical combinations from the current product families, used to narrow the shortlist. Final model, brightness and mounting are confirmed on the quotation.
Retail chain & mall rollout
Multiple stores, central campaign updates, bright interior walls.
- Format
- Wall-mounted 43–55 inch
- Brightness
- 500–700 cd/m² indoor
- Playback
- Android + CMS, USB fallback
Restaurant & café menu boards
Counter and window-facing menus with frequent price changes.
- Format
- Hanging or wall-mounted
- Brightness
- 350–700 cd/m² indoor
- Playback
- Scheduled CMS or USB standalone
Hotel lobby & wayfinding
Arrival area, floor guidance and brand content.
- Format
- Floor-standing 55–65 inch
- Brightness
- 350–700 cd/m² indoor
- Playback
- Android + CMS
Site & climate
Match the configuration to the site.
Tropical humidity, heat and coastal salt air affect long-running displays. For outdoor or semi-outdoor sites, specify IP-rated enclosures, corrosion-resistant hardware and a thermal path. For indoor sites, plan ventilation around the recess and avoid trapping heat behind the panel.
- Measure direct sun, ambient temperature and humidity.
- Confirm the wall/ceiling structure, recess depth and load.
- Plan power, network and service access without removing the screen.
Logistics
The route affects packing and schedule.
Jakarta, Surabaya and Medan are common import gateways; inter-island delivery and site access should be confirmed before quoting. Packing, port of discharge and inland transport are stated separately on the quotation.
- Confirm the port, inland route and unloading equipment.
- Measure door width, lift size and turning space.
- Agree who clears customs, insures the cargo and receives documents.
Import & documents
Customs is confirmed per order.
LCD displays are commonly declared under HS 8528.52 or 8528.59; classification is confirmed with a licensed customs broker. Import duty and PPN may apply. Wireless modules can require local type approval; provide the destination requirements before ordering.
| Document | What it covers |
|---|---|
| Commercial invoice & packing list | Model, quantity, unit price, total, gross/net weight and package count. |
| Bill of lading / air waybill | Issued under the Incoterm and transport mode stated on the quotation. |
| Certificate of origin | Prepared by the exporter or agent where the destination requires it. |
| Model datasheet & test reports | Specification, drawing and the CE / RoHS / FCC files listed for the model. |
| Destination product approval | Safety, EMC or energy requirements confirmed for the destination; local certification may apply. |
| Wireless type approval | Models with Wi-Fi or Bluetooth modules may need local type approval. |
| Insurance | Arranged under CIF or the agreed term; coverage is stated on the quotation. |
| HS classification | Commonly 8528.52 / 8528.59; the licensed broker confirms the final classification. |
Document requirements vary by destination; confirm current requirements with your licensed broker and order documents.
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Local content
Localise the screen, not just the artwork.
Language, date format, price display and legal text all affect readability. In a English + Bahasa Indonesia environment, plan at least a local-language and English content set.
| Item | Recommendation |
|---|---|
| Screen language | English + Bahasa Indonesia; bilingual local language + English is common, with price and legal text in the local language. |
| Date & time | Use the local date format and 24-hour time; update for public and religious holidays. |
| Price & currency | IDR is used for budget planning; on-screen pricing follows the store or project policy. |
| Layout & safe area | Text length changes between languages; design at the native canvas and keep a safe area. |
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Local discovery
Where buyers compare and ask.
Project procurement usually runs through local integrators, tenders and direct inquiries; consumer platforms are mainly used for price comparison.
How to quote
From project brief to export documents.
Send the project brief
Installation, size, quantity, destination city and target certification.
Confirm the model
We return a model list, panel and player options, drawings or sample terms.
Confirm trade terms
The quotation states currency, price, lead time and Incoterms.
Production & documents
The approved configuration is built, packed and documented for export.
Before the quote
A complete brief gets a faster quote.
You do not need a full specification; send these items to start.
- Installation city, destination port/airport and delivery address.
- Site list: indoor/window/outdoor, size and quantity.
- Brightness, mounting surface and whether touch or peripherals are required.
- Playback route, content owner and network availability.
- Target certification, customs documents and required timeline.
Frequently asked questions
Indonesia buying questions
Can you quote in IDR?
Quotations are issued in USD by default; IDR is used for local budget planning at the prevailing exchange rate. The quotation states the currency and payment terms.
Do you have a local office in Indonesia?
No. Supply is export-based from China. We support the specification, documents and packing; installation and local logistics are handled with your project team or a local contractor.
What changes for outdoor or coastal sites?
Specify IP-rated outdoor models, corrosion-resistant hardware and a cooling method. Confirm direct sun, salt exposure and service access before choosing the model.
How are documents handled?
Commercial invoice, packing list, bill of lading and the agreed compliance files are prepared for the order. Certificate of origin and destination-specific certification are confirmed per project.
How are payment terms and Incoterms handled?
Payment terms and Incoterms are stated on the quotation. They depend on the model, order value, destination and whether a sample or custom enclosure is involved. Confirm the terms before issuing the purchase order.
What warranty and spare parts are available?
Warranty is stated per model and destination. The quotation can include spare player boards, power supplies or brackets. Confirm what is covered (panel, player board, labour) and who pays return freight before ordering.
Can you support installation?
We provide mounting drawings, commissioning guidance and remote support. Physical installation, local logistics and electrical works are handled by your team or a local contractor; we can review the site plan before shipment.
How long does a project take?
Lead time is stated on the quotation and starts after the deposit and the approved drawing or sample. International shipping, customs clearance and site installation add time; plan them separately from production.
Get a quote
Send the project details.
Tell us the installation city, size, quantity, target certification and timing. Quotes are issued in USD by default; local currency can be used for budget planning.